The Morning Routine Of A Model Story Strategist and Copywriter

Hey! I’m Ché Elizaga Castro (pronounced “Shea” just like the Butter, not Guevara). I imagine you had been made to return alive in your distinctive presents + audacious imaginative and prescient, and that one of the best ways to do that is thru telling higher tales — to your self, and to others. That’s the reason I based Come Alive Co: a Model Story Copywriting Studio unlocking impact-driven girls to point out up absolutely, stand out because the authority + scale up enterprise their method.

As an award-winning Model Story Strategist and Copywriter, I spent the final 15+ years guiding family names like Toyota, GoDaddy x the Tremendous Bowl, and can.i.am to nice progress. By way of this expertise, I crafted Your Breakthrough Model Story: the primary female-led Model Story framework confirmed to drive deeper buyer loyalty and gross sales by way of a extra human method to advertising.

After I’m not guiding feminine founders to return alive of their presents + imaginative and prescient, you will discover me sipping oat milk lattes, dancing to ANY beat, or chasing down this world’s most awe-inspiring sunsets with my ER nurse hunk of a husband.

What time do you get up within the morning and the way do you get up?

I’d prefer to impress you and say 6 a.m., however I’ve been ranging between 8 and 10. I’m versatile based mostly on the schedule of the day before today; entrepreneurship, in spite of everything, is all about power administration. 

My alarm rings with the tune “No person Love” by Tori Kelly, as a result of as a music and dance lover I’ve received to start out the day without work proper with upbeat sounds. That stated, I’m by no means actually absolutely awake till I get some Vitamin D on my face as I stand by the window.

What’s your go-to morning beverage?

Water, water, water. Our our bodies can get so dehydrated after an evening of sleep, so chugging a glass of water within the morning helps get your system going. I like to combine my water with Athletic Greens: a powder chock-full of nourishing dietary supplements.

All that stated, I love my espresso. Some days, I can’t even begin work if I don’t have a scrumptious oat milk latte in hand, ideally from my favourite native espresso store James Espresso.

Over quarantine, nonetheless, I’ve actually loved soaking in gradual mornings with a selfmade matcha. This act is absolutely meditative, and it’s so rewarding to have a scrumptious drink on account of making it your self. My go-to is Ippodo Tea: an authentically Japanese-owned matcha and the most effective I’ve ever had.

What’s in your bedside desk?

My charging cellphone, some books, and garments I’ve but to place away (ha!). I attempt to decompress from screens a minimum of an hour earlier than mattress and dive right into a e-book. Key phrase: strive. 

Do you put together in your mornings the night time earlier than? In that case, how?

Completely! “For those who fail to arrange, you put together to fail,” is what I think about my dad and mom would’ve drilled into my head in the event that they had been tremendous strict.

I took a high-performance teaching course with Karissa Kouchis (KK), Tony Robbins’ youngest feminine coach (and a dynamo, at that), who instilled in me a weekly preparation routine. Firstly of every week, my husband and I plot out our weeks collectively and talk how we will assist each other, relying on whose week is extra packed, by way of meal prep and cleansing. Most significantly, we make certain to prioritize FUN and self-care for ourselves, plus a weekly date night time so we will join. 

We name this act BWEP (“Bee-Wep”): Finest Week Ever Planning.

The night time earlier than every weekday I overview my duties for the subsequent day, together with my targets and values for the week. This helps me know what I want to perform, whereas holding me grounded within the larger image.

What are your skincare/physique care rituals?

I by no means was a skincare kind of gal, till I received into my 30’s. I’m obsessive about washing my face each night time and morning earlier than making use of both night time cream or SPF moisturizer. I like my Goldfaden eye cream, which I take advantage of to melt and assist shrink these hereditary eye luggage I’ve had since I used to be a child! 

My newest hack to feelin’ good and looking out nice on this space is my gua sha: a therapeutic massage device that helps enhance circulation (and simply feels darn good!). I purchased mine from Merely Jess Skincare, and I actually love the standard of her gua sha device and all her facial merchandise. 

For physique care, I get pleasure from understanding with the Obe Health app. I cycle between yoga, dance, and energy coaching, which makes me really feel sturdy. Quarantine actually led me to incorporate walks at sundown, both in my neighborhood or at a stunning San Diego seaside. To loosen up, I like me a pleasant bathtub soak with Himalayan salts and lavender, in addition to a bimonthly therapeutic massage to deal with myself! 

What does your morning routine circulate appear to be? 

I’m obsessive about my morning routine! I was a “roll off the bed and into work late” kind of gal, till working for myself and seeing how a lot a stable morning routine actually permits higher work all through my day. 

Here’s a typical workday:

8 a.m. Get up. Open my eyes; thank God I’m nonetheless right here; replicate on what I’m trying ahead to that day, and most significantly ask what I have to succeed. 

As girls, we regularly are likely to everybody else’s wants earlier than even our personal. Asking your self what YOU want earlier than letting everybody else’s wants weigh you down is vital to working a enterprise with longevity, sustainably. 

8:08 a.m. Make the mattress

8:10 a.m. Gotta chug that water to get the system goin’! 

8:13 a.m. Become exercise garments and strap on my FitBit: my make money working from home outfit of 2020-2021, plus a relentless reminder to get my physique shifting. 

8:15 a.m. Brush my enamel and wash my face with face wash and apply my SPF moisturizer, each from Confirmed SkincareProven Skincare: a woman-owned skincare line backed by science. It’s at all times good to therapeutic massage your cheeks or jawline right here, which have a tendency to carry a lot stress! 

8:20 a.m. After I wash my face I sit in entrance of my mirror with my hand on my coronary heart and lovingly communicate declarations over myself. Just like affirmations, these statements declare id and worthiness over myself so I begin every day from an overflow; not having to earn love (the marks of an Enneagram Wing 3), however realizing I’m inherently worthwhile and cherished.

8:25 a.m. If I’m feeling in a funk or considerably drained, I’ll transfer myself into pleasure. I’ve a Dance Playlist created by my artist pal Sam I like grooving to, so I’ll placed on a feel-good tune and get to dancing about alone, or with my husband 🙂 It’s such a enjoyable method to welcome the day!

8:30 a.m. Go downstairs and instantly stretch. I’m discovering how essential it’s to maneuver your physique very first thing within the morning. I do a vinyasa circulate 2x to stretch out my physique. 

8:40 a.m. Based mostly on what I’m feelin’ that day, I’ll cycle by way of a numerous listing of actions. I’m not one for strict guidelines, so permitting myself the liberty to choose just a few actions is liberating, and enjoyable. These actions embrace:

1. Journaling – dumping out emotions I’m processing to unencumber extra headspace
2. Meditating for 10 minutes utilizing the Calm app
3. Studying my Bible or listening to scripture on audio. Connecting with my Maker provides me a lot extra peace and perspective for my day. 
4. Writing out a gratitude listing to heart myself 
5. Going for a jog, to get my physique shifting within the sunshine, and admiring nature alongside the way in which

9:15 a.m. Now that my physique, soul and thoughts are charged, my hubby or I’ll prepare dinner a scrumptious breakfast, starting from peanut butter toast; an egg with toast and a vegetable like kale; or — my favourite — a selfmade breakfast burrito that includes sausage, eggs, hash brown, greens, and salsa wrapped up lovingly in a gluten-free tortilla. 

9:50 a.m. Earlier than heading into work I learn my Legacy Assertion, which I train in my Breakthrough Model Story Mastermind. It’s mainly your obituary, which states the legacy you’ll go away by the point you’re gone. Studying this helps me are likely to what’s essential, not simply pressing. 

10:00 a.m. After a riveting morning (and presumably, chatting with my hubby over our morning meal), I get to work! How enjoyable to start out my days off gradual, my method 🙂 

When do you kick off your workday? And do you may have any starting-work rituals?

I do know this sounds late to some individuals, however I’ve discovered that gradual mornings give me a lot life, so I usually don’t go into work till 10 a.m.

My workplace is in our residence, which makes the morning commute fairly stressless. 

After I get into my workplace I thank God for the privilege to do significant work I like. I pull up the blinds to permit myself — and my stunning however useless co-worker Perla the Pothos (plant) — to soak within the Southern California solar. I mild my candle, open my pc, activate lo-fi chillhop as background music in addition to espresso store background noise from Coffitivity: sounds I’ve missed when espresso retailers closed on these of us who like working in that ambiance. 

I’m satisfied that the power and perspective you convey to your desk will switch to the work you do and the individuals you work together with. For this reason I relish in gradual, me-first mornings. 

How does your morning routine change on the weekends?

Okay, let’s be trustworthy. I could also be disciplined in the course of the week to supply nice work, however on the weekends, I type of go HAM. I do know that is unhealthy, however in holding it actual, I generally don’t sleep ‘til 3 and even 5 a.m… scrolling TikTok as a method of simply catching up with the world and giving myself amusing or probability to decompress. That stated, I are likely to sleep in late on the weekends!

My Dad takes pleasure in being an evening owl. It’s when he’s essentially the most centered and inventive. I used to put on that declare with pleasure, too, however the older I get the extra drained I get… so I’m considering I’d attempt to reduce on my late-night scrolling quickly; particularly because the world is opening up and we lastly get to hang around with our mates!

(For those who’re studying this, ship me a DM @comealive.co to see the place I’m at. We will be accountability buddies.)

What does your mindset appear to be at the start of the day? Do you may have any suggestions or instruments for getting in mindset?

Sure! As talked about above, it’s so essential to maneuver your self right into a state of relaxation, pleasure, and ease to be able to work from an overflow.